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Zebra ZEB ROLLER AX5 GREEN PEN
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Zebra ZEB ROLLER AX5 BLACK PEN
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Zebra ZEB ROLLER AX5 BLUE PEN
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Zebra Roller DX7 Needle Tip Rollerball Pen 0.7mm tip – Green
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Zebra Roller DX7 Needle Tip Rollerball Pen 0.7mm tip – Red
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Zebra Roller DX7 Needle Tip Rollerball Pen 0.7mm tip – Black
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Zebra Roller DX7 Needle Tip Rollerball Pen 0.7mm tip – Blue
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Zebra Roller DX5 Needle Tip Rollerball Pen Green
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Zebra Roller DX5 Needle Tip Rollerball Pen Red
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Zebra Roller DX5 Needle Tip Rollerball Pen Black
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Zebra Roller DX5 Needle Tip Rollerball Pen Blue
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Uniball Laknock SN100M 1mm Blue
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Uni-ball Eye Designer Rollerball Pen UB-157D Black
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Uni-ball Eye Designer Rollerball Pen UB-157D Blue
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UNIBALL LAKNOCK SN100 RETRACTABLE BALLPOINT PEN 0.7MM FINE BLUE
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Uni-Ball Power Tank Heavy-Duty Ballpoint Pen Retractable 1.0mm Blue
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Uni Multi 5 4 Color 0.7 mm Ballpoint Multi Pen + 0.5 mm Pencil – White
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Uniball Signo Umn207 Rt Pen 0.7mm Black
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PIN 115 Uniball Uni Compo pen Blue
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Uni-Ball Signo Um-153S Gel Impact Gel Pen, Red, 1.0mm
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Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.