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Lenovo IdeaPad 3i 15.6″ FHD Lightweight Laptop (Intel Pentium Gold 7505, 4GB RAM, 128GB SSD, Windows 11)
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New HP 15.6″ HD Touchscreen Laptop Intel Core i3-1005G1 8GB DDR4 RAM 128GB SSD HDMI Bluetooth 802.11/b/g/n/ac Windows 10 15-dy1731ms Silver
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LG 34WN750-B Monitor 34″ 21:9 WQHD (3440 x 1440) IPS Display, AMD FreeSync, Dual Controller, OnScreen Control, 3-Side Borderless Design – Black
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2022 HP Newest 17 Laptop Notebook, 17.3″ Full HD Anti-Glare Display, AMD Ryzen 7 5700U Processor, 16GB RAM, 512GB PCIe SSD, Webcam, Wi-Fi 6, Bluetooth, HDMI, Windows 11 Home, Black
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LG 27GN650-B Ultragear Monitor 27” FHD (1920 x 1080) IPS Display, 144Hz Refresh Rate, NVIDIA G-SYNC, AMD FreeSync Premium, Tilt/Height/Pivot Adjustable Stand – black
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HP – Envy x360 2-in-1 13.3″ OLED Touch-Screen Laptop – Intel Evo Core i7 – 8GB Memory – 512GB SSD – Natural Silver
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ViewSonic VA1655 15.6 Inch 1080p Portable IPS Monitor with Mobile Ergonomics, USB-C and Mini HDMI for Home and Office
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BenQ EX3501R Ultrawide Curved Gaming Monitor | 34 inch class (35 Inch) | 21:9 QHD (3440 X 1440) | 100Hz | HDR | FreeSync
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MSI GF65 Gaming Laptop: 15.6″ 144Hz FHD 1080p, Intel Core i7-10750H 6 Core, NVIDIA GeForce RTX 3060, 16GB, 512GB NVMe SSD, WiFi 6, Red Keyboard, Win 10, Black (10UE-047)
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ViewSonic VA2456-MHD_H2 Dual Pack Head-Only 1080p IPS Monitors with Ultra-Thin Bezels, HDMI, DisplayPort and VGA for Home and Office
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Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
