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Fellowes Wrist Support – Black (9182301)
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Fellowes PlushTouch Wrist Rest with FoamFusion Technology, Black (9252101)
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Fellowes FEL9370001 Replacement Filter for AP-230PH Air Purifier, True HEPA
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Fellowes Memory Foam Mouse Pad/Wrist Rest, Black (9176501)
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Fellowes Hot Laminating Pouches, Legal, 3 mil, 50 Pack (52226)
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Fellowes 52501, Plastic Combs – Round Back, 1/2″, 100 pack, Navy
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Fellowes 35250 Powershred Performance Oil, 12 oz. Bottle w/Extension Nozzle – 5 Pack
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Erasable Glass Partition Mobile Magnetic Writing White Board
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Fellowes Kopy-Aid Black Letter Copyholder (11053), 11.4″ x 10.6″ x 8.4″
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FELLOWES Pulsar-E Electric Comb Binder
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o Fellowes o – Wire Bindings, 3/8″ 80-Sheet Capacity, Black, 25 per Pack
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Brother Printer Genuine LC30133PKS 3-Pack High Yield Color Ink Cartridges, Page Yield Up to 400 Pages/Cartridge, Includes Cyan, Magenta and Yellow, LC3013
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Brother Printer LC30173PK High Yield XL 3 Pack Ink Cartridges- 1 Ea: Cyan/Magenta/Yellow Ink
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Fellowes Futuraâ„¢ Premium Heavyweight Poly Presentation Covers for Binding Systems
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Brother Genuine High Yield Black Ink Cartridge, LC75BK, Replacement Black Ink, Page Yield Up To 600 Pages, LC75
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Fellowes 7527002 Partition Addition Clip – 20 Pack
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Brother LC71 3-Pack Innobella Standard Yield -Ink -Cartridges – Retail Packaging – Cyan/Yellow/Magenta
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Brother LC-201BK Ink Cartridge (Black 2-pack) in Retail Packaging
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.











