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Bostitch inPOWER+28 Executive Stapler – 3 in 1 Stapler – One Finger, No Effort, Spring Powered Stapler, Black/Silver (1110)
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PraxxisPro Mini Staplers with Box of 800 Staples and Built in Staple Remover, Staples 2 to 18 Sheets.Set of 2 (Purple & Greenery)
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Dell P2418HT 23.8″ Touch Monitor – 1920X1080 LED-LIT, Black
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Dell E2422HS 23.8″ LED LCD Monitor
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Dell SE2419HR – 24 Inch 1080p FHD, IPS Ultra-Thin Bezel Monitor with Anti-Glare, HDMI, Black
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Alienware 120Hz UltraWide Gaming Monitor 34 Inch Curved Monitor with WQHD (3440 x 1440) Anti-Glare Display, 2ms Response Time, Nvidia G-Sync, Lunar Light – AW3420DW
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Dell UltraSharp U2719D LED Display 68,6 cm (27″”) 2560 x 1440 Pixel Wide Quad HD Opaco Nero, Black
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Acer ET322QK wmiipx 31.5″ Ultra HD 4K2K (3840 x 2160) VA Monitor with AMD FREESYNC Technology (Display Port 1.2 & 2 – HDMI 2.0 Ports),Black
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Acer UT222Q bmip 21.5” Full HD (1920 x 1080) 10 Point Touch Monitor with AMD FreeSync Technology | Up to 75Hz | 5ms (Display Port, HDMI Port, VGA & USB Port)
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Acer EK220Q Abi 21.5″ Full HD (1920 x 1080) VA Monitor | 75Hz Refresh Rate | 5ms Response Time | 1 x HDMI & 1 x VGA Port (HDMI Cable Included)
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Acer G226HQL 21.5-Inch Screen LED Monitor
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.











