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Fellowes Powershred 8MC5 8-Sheet Micro-Cut Paper Shredder, Black
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Brother LC-3029XXL Ink Cartridge Set of Black, Cyan, Magenta, Yellow in Retail Packing
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Fellowes Thermal Laminating Pouches, Letter Size Sheets, 3mil, 300 Pack, Clear (5247101)
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Brother Tn331 OEM Toner Set Black Cyan Magenta Yellow
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FEL5216701 – Fellowes Pulsar E 300 Electric Comb Binding Machine
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Fellowes® Rhea Laminator with Pouch Starter Kit, 12.5″ Width, White/Gray
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Fellowes Futura Premium Heavyweight Presentation Covers, Letter, Frosted, 25 Pack (5224301)
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Philips 278E1A 27″ Frameless Monitor, 4K UHD IPS, 109% sRGB, Speakers, VESA, 4Yr Advance Replacement Warranty
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ViewSonic VS2247-MH 22 Inch 1080p Monitor with 75Hz, Adaptive Sync, Thin Bezels, Eye Care, HDMI, VGA Inputs for Home and Office
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Fellowes 91737 Gel Wrist Rest – Graphite/Platinum
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MSI Full HD Gaming RGB Non-Glare Super Narrow Bezel 1ms 1920 x 1080 165Hz Refresh Rate Adjustable Height Arm FreeSync 27” IPS Gaming Monitor (Optix MAG273R2)
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Fellowes 1/4-Inch Binding Spines Wire, 25-Pack, Black (52539)
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Sceptre 35 Inch Curved UltraWide 21: 9 LED Creative Monitor QHD 3440×1440 Frameless AMD Freesync HDMI DisplayPort Up to 100Hz, Machine Black 2020 (C355W-3440UN)
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LG 24GN650-B Ultragear Gaming Monitor 24” FHD (1920 x 1080) IPS Display, 144Hz Refresh Rate, 1ms (GtG), AMD FreeSync Premium, Tilt/Height/Pivot Adjustable Stand – Black
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MSI GS76 Stealth 17.3″ FHD 360Hz 3ms Ultra Thin and Light Gaming Laptop Intel Core i9-11900H RTX3080 32GB 2TB NVMe SSD Win10PRO VR Ready (11UH-281)
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Fellowes 10-Outlet Metal Split Surge Protector, 6 Foot Cord, 1,250 Joules (99082),Black And Silver
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Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.











