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ROG Strix G17 Gaming Laptop, 17.3″ 144Hz 3ms FHD IPS Level, NVIDIA GeForce RTX 2070, Intel Core i7-10750H Processor, 16GB DDR4, 512GB PCIe SSD, Wi-Fi 6, G712LW-ES74
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2022 Newest Dell Inspiron 3510 Laptop, 15.6″ HD Display, Intel Celeron N4020 Processor, 8GB DDR4 RAM, 512GB PCIe SSD, Webcam, WiFi, HDMI, Bluetooth, Windows 10 Home, Black
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HP Stream 11 Laptop 11.6″ Diagonal HD SVA Anti-Glare Display Intel Celeron N4000 Processor 4GB RAM 32GB eMMC USB-C Bluetooth Microsoft 365 for 1 Year Win10 Blue + HDMI Cable
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HP Pavilion Laptop (2021 Latest Model), AMD Athlon 3050U Processor, 16GB RAM, 512GB SSD, Long Battery Life, Webcam, HDMI, Bluetooth, WiFi, Gold, Win 10 + Oydisen Cloth
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Acer Aspire 5 Slim Laptop, 15.6 inch FHD IPS Display, AMD Ryzen 3 3200U (Beat i5 7200U), 20GB DDR4, 512GB PCIe SSD, Backlit Keyboard, Wi-Fi 6, Windows 10, JAWFOAL
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Lenovo IdeaPad 3 Laptop 15.6″ HD Touchscreen 10th Gen Intel Core i3-10110U (Beats i5-8200Y) 8GB RAM 256GB SSD Intel UHD Graphics Dolby Win10 + HDMI Cable
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Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.











