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Dell Latitude 7420 Laptop – 14.0″ FHD AG, SafeScreen, WVA, 300 nits Touch Display – 3.0 GHz Intel Core i7 1185G7 Quad-Core – 512GB SSD – 32GB – X20 LTE – Win10 Pro
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Dell Inspiron 3501 Laptop 11th Generation Intel(R) Core(TM) i5-1135G7 8GB, 8Gx1, DDR4 256GB Solid State Drive 15.6-inch FHD (1920 x 1080) Anti-Glare LED Backlight Non-Touch Display
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ViewSonic OMNI VX2458-MHD 24 Inch 1080p 1ms 144Hz Gaming Monitor with FreeSync Premium, Flicker Free and Blue Light Filter, HDMI and DisplayPort
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Dell Latitude 5420 Laptop – 14″ FHD AG Display – 3.0 GHz Intel Core i7-1185G7 4-Core (11th Gen) – 16GB – 512GB SSD – Dell ProSupport Plus – Win10 Pro
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Newest Dell Inspiron 3000 Laptop, 15.6 HD LED Display, Intel Celeron N4020, 8GB DDR4 RAM, 128GB PCIe Solid State Drive, Online Meeting Ready, Webcam, WiFi, HDMI, Black, Win 10 Home
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Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.











