BROTHER
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DCPL3551CD Colour Laser All in One
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BROTHER – ENTERPRISE MULTI FUNCTION PRINTER 6900 DW
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BROTHER INK TANK MFP DCP T310
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BROTHER MULTIFUNCTION A3 PRINTER J3930DW
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BROTHER ADS-2100E
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BROTHER MFP DCP-T510W
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BROTHER WHITE PAPER TAPE DK22205
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BROTHER-LABELLING MACHINE QL-800
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BROTHER- LABELLING MACHINE PT-E550WVP
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BROTHER-LABELLING MACHINE PT-E300VP
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BROTHER-LABELING MACHINE PTH110
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BROTHER DW MULTIFUNCTION A3 WIRELESS MFC-J2330DW PRINT/SCAN/COPY/FAX
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BROTHER LASER MFP MONO A4 DCP-L2540DW
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Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
