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Fellowes AeraMax 290/300/DX95 Purifiers True HEPA Air Filter, 16.3″ x 12.6″ x 1.2″, White, 9287201
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2021 Newest Dell Inspiron 3000 Laptop, 15.6 HD Display, Intel Core i5-1035G1, 8GB DDR4 RAM, 256GB PCIe SSD, Online Meeting Ready, Webcam, WiFi, HDMI, Win10 Home, Black
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Microsoft Surface Pro 7 – 12.3″ Touch-Screen – 10th Gen Intel Core i7 – 16GB Memory – 1TB SSD – Platinum
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Acer Aspire 5 Slim Laptop, 15.6″ Full HD IPS Display, AMD Ryzen 7 3700U, RX Vega 10 Graphics, 8GB DDR4, 512GB SSD, Backlit Keyboard, Windows 10 Home, A515-43-R6DE
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Fellowes 946197 16-Sheet Cross-Cut 84Ci Powershred Commercial Shredder (4683001)
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Fellowes Shredder Oil, 12 oz. Bottle w/Extension Nozzle, Pack of 3
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Fellowes Laminator Proteus 125 Laminating Machine (5709501) , White
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HP Pavilion Gaming 15-Inch Micro-Edge Laptop, Intel Core i5-9300H Processor, NVIDIA GeForce GTX 1650 (4 GB), 8 GB SDRAM, 256 GB SSD, Windows 10 Home (Shadow Black/Acid Green)
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“Fellowes 52327, Plastic Combs – Round Back, 100 pack, Black, “5/8″”,120 sheet capacity”
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AeraMax 100 Air Purifier Authentic Carbon Replacement Filters – 4 Pack (9324001)
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Fellowes 5224901 Presentation Covers, Plain, Letter,8-1/2-Inch x11-Inch, 25/PK, Black
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Fellowes Powershred Shredder Bags – Powershred Shredder Bags, 14-20 gal, 50 Bags amp; Ties/Carton
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Fellowes 8031201 Office Suites Deluxe Keyboard Drawer (8031207)
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Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.











