MAPED
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MAPED 832048 COLOREPEPS IN CARDBOARD SLEEVE
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MAPED 601005 CREATIV SCISSORS UNITY+5BLADES BOX
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MAPED 583510 WHITE BOARD PLASTIC+ACCESSORIES BAG
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MAPED 58020 SCISSORS TATOO 13CM BLISTER TRY ME
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MAPED 537300 NOTE SPIKEBOX
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MAPED 506800 PENCIL SHARPNER TONIC METAL 1 HOLE CANISTER DISPLAY
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MAPED 503700 PENCIL SHARPNER GALACTIC 1 HOLE CANISTER DISPLAY
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MAPED 455211 STAPLER EASY HALF STRIP GREYBOX
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MAPED 242830 DRAFTING SET START 30CM ECO 4P BAG
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MAPED 011301 ERASER TECHNIC MINI DISPLAY
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MAPED COLOR PEPS GEL CRAYON SET 4+2 .836314
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MAPED SCISSOR STAINLESS STEEL 13CM/5″ Pink/Orange
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Maped Graph’Peps Fineliners, Assorted Colors, Pack of 20 (749151)
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Maped 037400 Essentials Letter Opener
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Maped 861311 Color’peps My Wax Crayon (pack of 12)
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Maped 861013 Colour Peps Wax Crayons 24 Colour
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Maped 861011 Color’Peps Wax Crayons (12 Pack)
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Maped 854059 Jumbo – Graphite Pencil
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Maped 851721 Black Peps Triangular Graphite Hb Pencil With Eraser
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MAPED 848010 COLOR PEPS BRUSH FELT
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Online store of household appliances and electronics
Then the question arises: where’s the content? Not there yet? That’s not so bad, there’s dummy copy to the rescue. But worse, what if the fish doesn’t fit in the can, the foot’s to big for the boot? Or to small? To short sentences, to many headings, images too large for the proposed design, or too small, or they fit in but it looks iffy for reasons.
A client that’s unhappy for a reason is a problem, a client that’s unhappy though he or her can’t quite put a finger on it is worse. Chances are there wasn’t collaboration, communication, and checkpoints, there wasn’t a process agreed upon or specified with the granularity required. It’s content strategy gone awry right from the start. If that’s what you think how bout the other way around? How can you evaluate content without design? No typography, no colors, no layout, no styles, all those things that convey the important signals that go beyond the mere textual, hierarchies of information, weight, emphasis, oblique stresses, priorities, all those subtle cues that also have visual and emotional appeal to the reader.
